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For CROs & Sales Leaders

The Convergence Thesis

Your CRM bought a CPQ that bought an e-sign tool. That's consolidation. It's not the same thing as convergence.

The B2B sales tech industry has a consolidation strategy. It's called "acquisition."

Clari buys Salesloft. [1] Salesforce folds CPQ into Revenue Cloud. [2] The press releases all say the same thing: "unified platform." The reality is three products wearing a trenchcoat, pretending to be one product. Different databases. Different UIs. Different data models. Same login screen.

That's not convergence. That's co-tenancy. Three products wearing a trenchcoat, pretending to be one product.

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The Convergence Thesis

Your CRM bought a CPQ that bought an e-sign tool. That's not convergence.

The Architecture Series · 7 minute read · By Ed | Founder & CEO, DealiOS

The B2B sales tech industry has a consolidation strategy. It's called "acquisition."

Clari buys Salesloft. [1] Salesforce folds CPQ into Revenue Cloud. [2] The press releases all say the same thing: "unified platform." The reality is three products wearing a trenchcoat, pretending to be one product. Different databases. Different UIs. Different data models. Same login screen.

That's not convergence. That's co-tenancy. Three products wearing a trenchcoat, pretending to be one product.

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