Skip to main content

For CROs & Sales Leaders

Digital Body Language

They opened the proposal three times but only read page 12. That's not a view count. That's a buying signal.

Steven Woods coined "digital body language" in 2009. For 15 years, the concept has been trapped in marketing automation. Email opens. Page visits. Link clicks. Binary signals that tell you someone exists, not what they're thinking.

Here's the next frontier: reading intent from how people interact with your specific content. Not just that they visited. How long they lingered on the pricing section. Whether they scrolled past the case study or stopped and read it twice. Whether they forwarded the link to someone with a different session fingerprint, someone whose name isn't in your CRM, someone who might be the actual decision-maker.

Your documents are already generating this signal. Your architecture is just ignoring it.

Back to The LibraryFor CROs & Sales Leaders

Digital Body Language

They opened it three times but only read page 12. That's a buying signal.

The Architecture Series · 9 minute read · By Ed | Founder & CEO, DealiOS

Steven Woods coined "digital body language" in 2009. For 15 years, the concept has been trapped in marketing automation. Email opens. Page visits. Link clicks. Binary signals that tell you someone exists, not what they're thinking.

Here's the next frontier: reading intent from how people interact with your specific content. Not just that they visited. How long they lingered on the pricing section. Whether they scrolled past the case study or stopped and read it twice. Whether they forwarded the link to someone with a different session fingerprint, someone whose name isn't in your CRM, someone who might be the actual decision-maker.

Your documents are already generating this signal. Your architecture is just ignoring it.

Continue reading.

Enter your email to unlock the full paper. And the rest of the Architecture Library.