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For Product Leaders

Setup Wizards Are Punishment

Every enterprise setup wizard was designed by someone who hates you. What happens when you replace the form with a conversation.

You just signed up for a new enterprise platform. You're excited. Then you see the setup wizard.

Step 1 of 14. Company name. Easy. Step 2. Upload logo. Fine. Step 3. Choose primary color. Okay. Step 4: "Configure your approval workflow by defining role-based thresholds for discount authorization with minimum margin floors by tier."

You're staring at a form that looks like a tax return designed by someone who hates you.

Back to The LibraryFor Product Leaders

Setup Wizards Are Punishment

What happens when you replace the form with a conversation.

The Architecture Series · 10 minute read · By Ed | Founder & CEO, DealiOS

You just signed up for a new enterprise platform. You're excited. Then you see the setup wizard.

Step 1 of 14. Company name. Easy. Step 2. Upload logo. Fine. Step 3. Choose primary color. Okay. Step 4: "Configure your approval workflow by defining role-based thresholds for discount authorization with minimum margin floors by tier."

You're staring at a form that looks like a tax return designed by someone who hates you.

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